<\/div><\/div>\n
Un num\u0103r tot mai mare de consumatori a decis s\u0103 renun\u021be la cump\u0103r\u0103turile tradi\u021bionale.<\/p>\n
Platformele de \u00eenchiriere a hainelor func\u021bioneaz\u0103 pe baz\u0103 de abonament \u0219i livreaz\u0103 direct clien\u021bilor articole vestimentare variate, de la \u021binute de zi \u0219i haine de birou p\u00e2n\u0103 la rochii elegante, gen\u021bi \u0219i costume pentru ocazii speciale.<\/p>\n
Dup\u0103 utilizare, produsele sunt returnate \u0219i folosite de al\u021bi clien\u021bi.<\/p>\n
Sasha Eck, utilizatoare fidel\u0103 a acestor servicii, spune c\u0103 nu \u0219i-a mai cump\u0103rat o \u021binut\u0103 pentru un eveniment important din 2019.<\/p>\n
Pe l\u00e2ng\u0103 accesul constant la haine moderne \u0219i \u00een tendin\u021be, ea consider\u0103 c\u0103 este mult mai logic s\u0103 \u00eenchirieze o rochie dec\u00e2t s\u0103 cheltuiasc\u0103 echivalentul unei chirii lunare pe o pies\u0103 vestimentar\u0103 purtat\u0103 o singur\u0103 dat\u0103.<\/p>\n
Un sondaj realizat de platforma ThredUp arat\u0103 c\u0103 87% dintre invita\u021bii la nun\u021bi au cump\u0103rat cel pu\u021bin o \u021binut\u0103 pe care au purtat-o o singur\u0103 dat\u0103.<\/p>\n
Avantajele exist\u0103, dar \u0219i costurile ascunse<\/p>\n
La prima vedere, \u00eenchirierea hainelor pare o solu\u021bie sustenabil\u0103. O singur\u0103 pies\u0103 vestimentar\u0103 poate fi utilizat\u0103 de mai multe persoane, reduc\u00e2nd astfel nevoia de produc\u021bie suplimentar\u0103.<\/p>\n
Kate Fletcher, profesoar\u0103 de sustenabilitate \u0219i sisteme de mod\u0103 la Manchester Metropolitan University, explic\u0103 faptul c\u0103 ideea este atractiv\u0103 tocmai pentru c\u0103 maximizeaz\u0103 utilizarea unei haine.<\/p>\n
Totu\u0219i, beneficiile ecologice pot fi diminuate de alte procese implicate \u00een acest model de afaceri.<\/p>\n
Transporturile repetate, retururile \u0219i cur\u0103\u021barea profesional\u0103 a articolelor genereaz\u0103 emisii suplimentare \u0219i consum de resurse.<\/p>\n
Transportul \u0219i cur\u0103\u021barea au un impact important<\/p>\n
Consultantul \u00een sustenabilitate Aja Barber atrage aten\u021bia c\u0103 mul\u021bi consumatori nu iau \u00een calcul \u00eentregul lan\u021b logistic din spatele unei \u00eenchirieri.<\/p>\n
\u201eC\u00e2nd te g\u00e2nde\u0219ti la \u00eenchirierea hainelor, nu te g\u00e2nde\u0219ti la ambalajele folosite de fiecare dat\u0103. Nu te g\u00e2nde\u0219ti la amprenta de carbon a transportului \u0219i nici la impactul proceselor de cur\u0103\u021bare chimic\u0103\u201d, explic\u0103 aceasta.<\/p>\n
Exper\u021bii subliniaz\u0103 c\u0103 fiecare comand\u0103 presupune dou\u0103 transporturi: unul pentru livrare \u0219i altul pentru retur.<\/p>\n
Mai mult, op\u021biunile de livrare rapid\u0103 reduc eficien\u021ba logistic\u0103, deoarece firmele de curierat au mai pu\u021bin timp pentru a grupa comenzile \u0219i a optimiza traseele.<\/p>\n
C\u00e2nd poate fi o alegere inspirat\u0103<\/p>\n
Speciali\u0219tii nu contest\u0103 faptul c\u0103 serviciile de \u00eenchiriere pot fi foarte utile \u00een anumite situa\u021bii.<\/p>\n
Pentru evenimente precum nun\u021bi, gale sau ceremonii, unde o \u021binut\u0103 elegant\u0103 este purtat\u0103 o singur\u0103 dat\u0103, \u00eenchirierea poate reduce considerabil consumul inutil.<\/p>\n
Kate Fletcher aminte\u0219te c\u0103 \u00eenainte de apari\u021bia aplica\u021biilor moderne existau sisteme locale de \u00eenchiriere pentru costume \u0219i rochii de gal\u0103, unde clien\u021bii mergeau direct \u00een magazin pentru prob\u0103 \u0219i returnare. Aceste modele aveau un impact ecologic mult mai redus dec\u00e2t serviciile actuale bazate pe livr\u0103ri repetate.<\/p>\n
Moda sustenabil\u0103 nu \u00eenseamn\u0103 doar \u00eenchiriere<\/p>\n
Johanna Amaya, profesor de management al lan\u021burilor de aprovizionare la Universitatea Pennsylvania State, consider\u0103 c\u0103 utilizatorii pot reduce impactul asupra mediului evit\u00e2nd livr\u0103rile urgente \u0219i aleg\u00e2nd puncte de ridicare comune \u00een locul livr\u0103rii la domiciliu.<\/p>\n
\u00cen acela\u0219i timp, exper\u021bii spun c\u0103 solu\u021biile cele mai eficiente r\u0103m\u00e2n adesea cele mai simple: purtarea repetat\u0103 a hainelor, repararea lor, schimbul \u00eentre prieteni, cump\u0103rarea de articole second-hand sau donarea celor pe care nu le mai folosim.<\/p>\n
Kate Fletcher consider\u0103 c\u0103 adev\u0103rata schimbare trebuie s\u0103 vin\u0103 din modul \u00een care privim moda.<\/p>\n
\u201eCel mai bun lucru pe care \u00eel putem face este s\u0103 ne raport\u0103m la mod\u0103 ca la o experien\u021b\u0103 de via\u021b\u0103 \u0219i nu doar ca la ceva ce trebuie cump\u0103rat. Industria ne-a f\u0103cut s\u0103 credem c\u0103 shoppingul este singura modalitate de a interac\u021biona cu moda, \u00eens\u0103 aceast\u0103 mentalitate nu poate duce dec\u00e2t la un impact climatic tot mai mare\u201d, concluzioneaz\u0103 specialista.<\/p>\n
Ce cicluri ne recomand\u0103 exper\u021bii s\u0103 folosim la ma\u0219ina de sp\u0103lat. Gre\u0219eala pe care o fac mul\u021bi<\/p>\n
Mai mul\u021bi bani cheltui\u021bi nu \u00eenseamn\u0103 o garderob\u0103 corect\u0103! Adina Buzatu are explica\u021bia: \u201eCei mai elegan\u021bi b\u0103rba\u021bi nu sunt cei care cump\u0103r\u0103 mult\u201d<\/p>\n
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Din ce \u00een ce mai multe persoane opteaz\u0103 pentru \u00eenchirierea hainelor la nun\u021bi, vacan\u021be sau evenimente speciale, \u00een loc s\u0103 achizi\u021bioneze \u021binute noi pe care le-ar purta doar o dat\u0103. Conform Associated Press, aceste servicii […]<\/p>\n","protected":false},"author":0,"featured_media":234074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-234075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri"],"acf":[],"yoast_head":"\n
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